On Page Optimization

• create content useful for the reader
• do not concentrate on the search engines while creating the content
• after you are satisfied with the text apply mild optimization
• try to keep your optimized content in the right upper level of the page
• never stuff keywords in comment tags
• while writing the content concentrate on your target audience
• focus on one topic (key phrase) per page
• give your customer a good info about your product or service
• never create a page just for search engines; search engines will never become your customers
• always create few ways for search engines to find your pages, link corresponding pages
• there is a lot of value in content freshness
• add your new pages gradually; every week, every month – try to do it on regular basis